Routes Europe Airport Marketing Award 2009 to the winner in Scandinavia and the Baltics
On 18th of May 2009 RIGA International Airport was awarded the prestigious RoutesandOAG (Official Airline Guide) Airport Marketing Award in Europe as the best airport in Scandinavia and the Baltics leaving behind Copenhagen and Stockholm airports.
„Routes Marketing Awards are internationally accredited and deemed to be the most prestigious in the industry. This is because they are the only award based purely on rewarding excellence in route development and nominated only by airlines,” said Routes Development Group.
„The way we are working now is considered the best performance of an airport in the region, as the airlines themselves have confirmed. We take it as a proof that we are on the right track and our efforts in development and maintenance of positive and productive relationship with the airlines have been fruitful. Indeed, it is a high and prestigious award that RIGA International Airport has received! It can be compared to the Academy Award Oscar in motion pictures”, said Krišjānis Peters, Chairman of the Board of RIGA International Airport.
The main areas of focus to qualify for the award are:
The key initiatives an airport has undertaken to attract new airlines, to launch new routes and to continue to develop relationships with existing airline partners.
What has the airport done to market itself to its catchments area and drive traffic onto new routes?
Evidence of innovation in the airport’s marketing approach.
The results achieved in terms of new routes launched and traffic growth.
The renowned Airport Marketing Awards, previously held solely as the World event from this year will be operating
RIGA International Airport wins the Airport Marketing Award
At the end of September 2004 RIGA International Airport received the Airport Marketing Award in the category of airports welcoming up to five million passengers.
The award goes to the airport that has received the maximum number of votes from the airlines. Given that the majority of the voting airports do not yet operate flights to Riga, the vote can be considered completely impartial.
The Airport Marketing Award is not granted for a single achievement, it is a tribute to Riga International Airport’s persistent, focussed and effective marketing work over a number of years.
The award was presented at the aviation industry’s most prestigious and important annual event - Routes Conference in Madrid. The conference was attended by more than 1500 representatives of the global aviation industry.
The conference is the forum for the executives of the world's leading airlines and international airports. The professionals of the aviation business discuss the current issues and meet in bilateral discussions. The conference plays a major role in planning of new routes.
The Airport Marketing Award in these conferences has been granted since 1997.